Melinda Byerley
I was born and educated in the Midwest, attended Graduate School in New York (Go Big Red!), and have lived in the Bay Area since 2002. If one is supposed to "live in Northern California, but leave before you get too soft," then I'm ruined for life. Personally, I blame the avocados.
Many years ago, I founded a tech company to help marketers find software, and it failed. In 2014, I founded a second company, Fiddlehead, a marketing consultancy that uses honest, data-driven analysis and experienced judgment to remove friction in marketing decisions.
This site is a collection of my personal projects and speaking engagements, and includes a lot of my thoughts and impressions as I continue nearly two decades in technology.
I built my first computer almost 40 years ago and I haven't stopped working with them since. Technology is one of my passions, along with writing, tweeting, speaking, traveling, and always learning. I like to play with brush lettering, bullet journaling, and bridge. I own a mini poodle with a weird health condition. I have had ADHD since I was a child and I'm pretty open about how that plays out in my life. And I strive to combine honesty and empathy in all my dealings.
I also host the only podcast that’s a first-person oral history of the tech industry, called "Stayin' Alive In Tech." Notable guests include Tom Peters, Avinash Kaushik, Howard Rheingold, Elisa Camahort-Page, Philip Rosedale, Adam Nash, Jim Sterne, and Rand Fishkin. Enjoy listening!
I was also recently featured on two other podcasts, the Growth Marketing Conference Podcast; discussing LinkedIn strategy and how to best serve people and learn from their challenges. And the Kalicube.pro Podcast; featuring the basic time tested strategies of Marketing. Listen to Growth Marketing here & Kalicube.pro here!