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The Myth of Growth Hacking
Digital Marketing Channels 101/301
Twitter in the Age of Propaganda
Data Presentations No One Can Ignore
Virtual Team Management Lessons
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About Melinda Byerley
Founder, Marketer, Veteran
Melinda Byerley is a serial entrepreneur and the founding partner of TimeshareCMO, a data-driven digital marketing consultancy based in San Francisco. Previously, she founded Vendorsi.com and was the CMO at Poll Everywhere, one of Y Combinator's top ten revenue generating startups. Melinda is a pioneer of growth marketing in Silicon Valley, where she's held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life (head of Virtual Goods, Virtual Currency, and Ad Sales), eBay, PayPal, and Checkpoint Software. Melinda's professional specialties are digital marketing strategy as well as marketing analytics, especially for campaign attribution. She is also a storyteller and content marketer who contributes to VentureBeat, GrowthHackers.com, The Growth Marketing Conference, and is a guest lecturer at Cornell University and Babson College. Melinda holds an MBA from Cornell University in Finance and a BFA in Drama from Illinois Wesleyan University. When she's not working, Melinda enjoys working on her podcast, "Stayin' Alive in Tech," speaking truth to power on Twitter (@mjb_sf), running, traveling, and writing; both here on her blog, and on Medium.